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Nagarjuna says Nizam start. Figures later

At a pre-release event for Pallaburusu, the Annapurna Studios chief said the banner has begun distributing in Nizam and wants to “restore the old system”. No numbers yet; a formal slate isn’t public.

By Ctrl Alt DebateCinemaHyderabad
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A cinema distribution desk in Hyderabad with a large unopened ledger marked for the Nizam territory, a film reel, theatre tickets and a sign reading “Success?” while a small rural Telangana film set appears on a poster in the background.

Annapurna Studios has announced a Nizam distribution push, but its figures are yet to be published.

Illustration generated from an editorial brief

Nagarjuna Akkineni said Annapurna Studios has expanded into distribution, beginning with the Nizam territory, and called it “going successfully” — without disclosing what success means in screens, share or rupees. He made the remarks at a Hyderabad preview-theatre event for Pallaburusu, an Annapurna–EPIC Studios film slated for August 14. According to the report that carried his comments, he framed the move as producer-first: the producer invests first and gets paid last.

The “old distribution system” he wants to restore was not defined — whether that means producer-led territory deals, a different revenue split, or direct theatre ties. What is on record: an earlier studio statement referred to Annapurna Studios Distribution and said it would follow Telugu Film Chamber of Commerce guidelines, and recent reports list Telugu releases of non-Telugu films handled by Annapurna this year.

Nagarjuna also pitched a slate of smaller films and new-talent launches, inviting storytellers to walk in to Annapurna. That’s an open door, not a published programme with budgets or a pipeline. He linked Pallaburusu’s Telangana rural backdrop to a visit last year by Deputy Chief Minister Bhatti Vikramarka, saying the request for Telangana-set stories nudged the project. The studio’s website does not list a Nizam distribution slate or performance data. When those arrive with numbers attached, that’s when the “success” claim stops being a promise and starts being a record.

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