The OTT window blinked; Hyderabad got shows
Reports said multiplex access for the Telugu version of Bethlehem Kudumba Unit was affected by its short digital window. The screenings survived the negotiations, apparently.
The Telugu version of Bethlehem Kudumba Unit was listed for Hyderabad screenings after reported negotiations over its digital window.
The Telugu release of Bethlehem Kudumba Unit appears to have reached Hyderabad after a brief multiplex standoff over its digital window — because even a release date now needs its own subplot.
Reports said the Telugu and Tamil versions initially faced restrictions from multiplex chains over the film’s planned OTT timing. Another report said the digital premiere plan was pushed, after which multiplex screenings were cleared. The exact original and revised windows have not been publicly documented in the material reviewed.
Mythri Movie Distributors advertised early-morning Hyderabad shows on September 3 and a September 4 release across the Telugu states. BookMyShow listed the film as “In cinemas” in Telugu, Malayalam and another language from September 4. Whether every named multiplex chain restored screenings, or only selected venues did, remains unclear. The Telugu version has at least made it to the starting line. The OTT window, meanwhile, had to be persuaded.