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Analysis

Nani, Anirudh take The Paradise to Garland

The film’s second single was tied to Anirudh Ravichander’s August 28 concert near Dallas. The release date remains September 24, because apparently one launch was not enough.

By Ctrl Alt DebateDiaspora
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A packed indoor concert venue in Garland with stage lights, a film-promotion screen and indistinct audience members holding phones.

The Paradise’s second single was launched at Anirudh Ravichander’s August 28 concert in Garland, Texas.

Illustration generated from an editorial brief

Analysis | Diaspora

Telugu cinema took its latest promotional stop to Garland, Texas, where composer-performer Anirudh Ravichander’s August 28 concert became the launchpad for The Paradise’s second single, “Yesha Nagula”. The Curtis Culwell Center listing recorded a 7pm show. Garland is in the Dallas–Fort Worth area, which makes “Dallas concert” convenient shorthand and technically imprecise geography.

SLV Cinemas announced the song’s digital release for August 29 and the film’s worldwide theatrical release for September 24. The official credits name Anirudh as composer, Shyam as lyricist, Jangi Reddy and Sandeep Kumar as singers, and Sandeep Aata as choreographer. Official promotional material identifies Nani and Keerthy Suresh as the leads, with Srikanth Odela directing and Sudhakar Cherukuri producing through SLV Cinemas.

A published report said Nani joined Anirudh on stage for the launch. A community event listing advertised Nani as a special appearance and called the concert sold out, but neither the venue nor an official ticketing record published attendance figures. The diaspora got the launch; the paperwork still says September 24.

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