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Ramayana gets a song; adjectives get a film

‘Jai Jai Ram’, the first song from Prime Focus’s two-part Ramayana project, is out with A.R. Rahman, Kumar Vishwas, Arijit Singh and Shreya Ghoshal attached.

By Ctrl Alt DebateReality
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A small music stand displaying a released song sheet stands before an unfinished film set dwarfed by oversized publicity balloons labelled with promotional adjectives.

The first song from Prime Focus’s planned two-part Ramayana project has been released; production claims remain studio descriptions.

Illustration generated from an editorial brief

Prime Focus has released “Jai Jai Ram”, the first song from its planned two-part Ramayana film project. The track is composed by A.R. Rahman, written by Dr. Kumar Vishwas and sung by Arijit Singh and Shreya Ghoshal, according to Prime Focus’s announcement.

The official video is hosted by verified T-Series on YouTube. Platform dates put the release in mid-September: September 13 on YouTube and September 14 on Apple Music. Prime Focus published its announcement on September 15. The dates have at least been allowed to remain dates, rather than being promoted as a cinematic revolution.

Prime Focus describes the film as being made on an “unprecedented scale” and calls it a “highly anticipated” cinematic event. Those are studio descriptions; no budget, production metric, viewership figure or box-office evidence was provided. The song is available. The adjectives are still awaiting certification.

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