Nani declines the pan-India label for Telugu cinema
The Paradise will release in other languages, but Nani says Telugu remains its primary focus. The label, apparently, can wait for the audience.
The Paradise is scheduled for dubbed releases, but Telugu remains its primary focus.
Nani does not want The Paradise called a “pan-India” film, even though it is scheduled for release in Telugu and other dubbed versions on September 24. At promotional events in Hyderabad and Chennai, he said Telugu was the film’s primary focus and that audiences elsewhere were welcome to watch it.
His argument, as reported by multiple publications, is that Hindi films such as Jawan and Pathaan are still described as Hindi films when they succeed in southern-language versions, while a Telugu film that travels is quickly renamed pan-Indian. That is Nani’s view, not an independently measured industry finding. It is also a useful reminder that Telugu cinema does not need a Delhi-approved label to cross a border.
The film is directed by Srikanth Odela and produced by Sudhakar Cherukuri under SLV Cinemas. The exact final list of release languages has not been officially settled in the material reviewed. The Paradise, meanwhile, remains a Telugu film first. The marketing department may call it whatever it likes; Nani has asked it not to.