PVR INOX proposes ending VPF, not quite ending it
The multiplex chain has offered producers two alternatives to upfront VPF payments. The CCI is still asking whether the proposal deserves to exist.
PVR INOX’s proposal remains under Competition Commission review, with VPF continuing for now.
PVR INOX has proposed ending upfront virtual print fee (VPF) payments for film producers, but the fee has not yet disappeared. The Competition Commission of India is inviting public comments on the proposal until October 1, 2026. After that, it can accept, modify or reject the commitments. The 120-day implementation clock has not started.
Under the proposal, producers would choose between an Exhibition Service Charge or a revised revenue-share model. The reported ESC would be ₹450 per standard-screen show for the first 60 shows and ₹250 thereafter; premium formats would be charged ₹600 and ₹350 respectively. The revenue-share option would reduce the producer’s existing share by no more than 7.5% of that rate, though the precise calculation needs the public proposal’s full text.
The proposal follows the CCI’s September 2025 order directing an investigation into allegations involving PVR INOX, including different VPF treatment for Hollywood releases and possible disadvantages for smaller producers. The order recorded prima facie concerns, not a final finding of wrongdoing. PVR INOX says its plan is “fair, non-discriminatory and transparent”. For now, VPF remains in place while the paperwork takes the scenic route.